Model Program

Coca-Cola Valued Youth Program (VYP)

5815 Callaghan Road
Suite 101
San Antonio, TX 78228-1102

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Contact Information:
Dr. Linda Cantu

Program Specification:






Strong Evidence of Effectiveness

Age/Grade Level:

Target Settings:

Target Groups:

Middle School
High School

Inner City



Other Participation Criteria:

All Ethnicities


The Coca-Cola Valued Youth Program (VYP) is an international cross-age tutoring program in which secondary at-risk students work with at-risk elementary students. The program philosophy revolves around seven key tenets that emphasize the valuing of students, such as that all students can learn, that the school values all students, and that all students can actively contribute to their own education and to the education of others. Based on this philosophy, the program strives to improve the self-esteem and academic skills of at-risk students to help reduce their dropout rates. This is accomplished through the tutoring experience along with the provision of assistance on basic academic skills; the elimination of other factors that may influence them to drop out, such as misbehavior or truancy; and the formation of home-school ties.

Program Descriptors Include:
Academic Improvement, Extra Curricular, Family/Parental Involvement, Mentoring/Tutoring

Starting Date: 1984
Students Served Per Year: Unspecified
Last Verified: 2010

Risk Factors:

Protective Factors:

Program addresses the following:

Individual factors

  • Low achievement
  • Retention/overage for grade
  • Lack of effort
  • Low commitment to school
  • No extracurricular participation

Family factors

  • Low socioeconomic status

Program promotes the following:


  • Opportunities and rewards for pro-social involvement
  • Involvement with positive peer activities


  • Social competencies
  • Self efficacy

Program Resources:

Annual Cost:

The annual cost range of the program is $25,000 - $100,000.

Funding Sources Include:

Program Staff Includes:

Federal Agencies
State Agencies

School Administrators
Other Employees

Materials Used:

Supporting / Partner Organizations:

Instructional Texts/Manuals


Evaluation Information:

Some elements critical to program success were fidelity to program components, a minimum age of tutors, and a four-grade difference between tutors and tutees. The primary program evaluation used a quasi-experimental design with a matched comparison group for up to two years after the program was implemented. Compared to the comparison group, student participants had significantly higher reading grades, significantly better attitudes toward school (including liking school and commitment to schoolwork) and lower dropout rates. Pre-test and post-test data collection of quantitative data -- grades, absences, discipline referrals, standardized test scores; and qualitative data tutor journals, parent surveys, case study interviews.

How evaluation data was collected:
Data collected and analyzed at state or organizational level